WeWork, Wont, Worked, What? As WeWork try to renegotiate nearly all its leases, the comment “many landlords are expected to listen” seems somewhat trite as will many landlords really have an option? “It’s better to engage smartly with WeWork and see what’s available than not talking at all,” said Isaac Marcushamer, an attorney at Miami-based law firm DGIM. (well, he would say that wouldn’t he?) Should they decide not to listen, however, heaven forbid they respond, “We Won’t” as WeWork has, allegedly, just sent a cease-and-desist letter to rival Codi in response to the startup’s recent marketing campaign it dubs “WeWont” WeWork still has wide name recognition from its fast growth, post founding in 2010. It later had to scrap its first attempt at an initial public offering before ousting its co-founder and CEO, Adam Neumann, and embarking on cost cuts. That turnabout was so dramatic it was the topic of an AppleTV mini-series, "WeCrashed Work, Wont, Crashed [...]

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